Alison Moore
Profile
As Head of Admissions & Marketing, Alison leads the school’s Admissions, Communications and Marketing departments. She ensures our families experience a positive and supportive experience throughout the admissions process, collaborating closely with the administrative, academic, therapy and pastoral teams. Alison creates a seamless, integrated pathway tailored to meet the needs of each family.
Having personally navigated the international school admissions process when she relocated to Singapore with her family in 2019, Alison brings a unique perspective to her role. Her background in mental health and well-being provides valuable insights into fostering a welcoming, safe, and high-quality school environment.
Alison spent over 10 years in senior leadership roles within the UK charity sector, building a reputation for developing and growing client-focused services at organisations like Independent Age and Mind. Prior to that, she held corporate marketing roles in blue-chip companies like Pepsi and Standard Chartered Bank. Her passion for self-development led her to pursue further studies in Special Education and she qualified as a Counsellor in 2011, pivoting to a more vocational career-path.
Alison is first and foremost a parent, one who has moved countries and schools numerous times. This personal experience gives her a deep understanding of the challenges families face when searching for the right school for their child. Her extensive personal and professional experiences allows her to support and guide families through this important decision-making process.